Objective
Design a unique, bilingual label and box for a new hot sauce hitting the market.
Hot bottle mockup with the label design
Flat image of the label design
Flat packaging of hot sauce box
Box mockup of hot sauce box
Process
This project focused on creating a unique, bilingual label and packaging design for a new hot sauce brand. The process began with hand-drawn logo and label sketches, refining the concept before extending the branding to the box design. A carefully selected color palette captures the bold, hot, and tangy flavors of the sauce, enhancing its visual appeal. Custom typography and both geometric and organic illustrations bring the design to life, ensuring it attracts the target audience while staying true to the brand’s identity. The final result is a cohesive and eye-catching packaging that stands out on the shelf.
Medium/Tools Used
Created with Adobe Illustrator