Objective
To create a corporate identity package for an apparel brand. The logo and stationary package should reflect the Company’s style, brand essence and values.
Yellow circular sticker with logo submark
Four business cards with Chicos branding
Sweater mockup with Chicos branding
Stationary with Chicos branding
Process
To develop this brand’s identity, I explored various styles that captured its non-traditional approach to children’s apparel. I refined the concept with organic, playful typography and bold colors, reflecting a modern, creative aesthetic. A distinctive eye element was incorporated to enhance brand recognition and versatility. With the logo and identity finalized, I designed key brand assets, including letterheads, envelopes, business cards, packaging, and merchandise.
Medium/Tools Used
Created with Adobe Illustrator