Objective
Developed a modern, vibrant brand identity that resonates with the restaurant’s core audience, including a versatile brand style guide and cohesive corporate identity.
Yellow background with blue sticker and redesigned Mexican House Logo.
Yellow background with blue shirt and small Mexican House logo
Blue sign with Mexican House's logo hanging from a brick wall
Repeated business card design
Stationary mockup; showcases a letterhead, an envelope and a business card (back and front) with the logo in the lower right corner
Process
This restaurant rebranding project focused on developing a fresh, modern identity that resonates with its core audience while maintaining cultural authenticity. Inspired by the restaurant’s playful atmosphere and signature papel picado decorations, the new visual identity blends tradition with contemporary design. Drawing from mariachi attire, the rebrand introduces bold, youthful energy while refining key brand elements —to create a cohesive and versatile brand style guide. The result is a dynamic corporate identity that enhances the restaurant’s appeal while staying true to its roots.
Medium/Tools Used
Created with Adobe Illustrator, Adobe Indesign, and Procreate.